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TrueClicks MCP server

TrueClicks is a PPC audit and monitoring platform that automates Google Ads and Microsoft Ads account auditing. An AI agent connected to TrueClicks can retrieve audit scores, track monitoring issues, review check-level results, manage tasks, and monitor campaign performance targets—enabling PPC managers and marketing teams to stay on top of account health without manually reviewing the TrueClicks dashboard.

Setting up an MCP server

This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the individual application pages.

Before you begin​

You'll need:

  • Access to AI Gateway with permission to create MCP servers
  • API credentials for the application you're connecting (see the relevant application page for what to collect)

Create an MCP server​

Find the API in the catalog​

  1. Sign in to AI Gateway and select MCP Servers from the left navigation.
  2. Select New MCP Server.
  3. Search for the application you want to connect, then select it from the catalog.

Configure the server​

  1. Enter a Name for your server — something descriptive that identifies both the application and its purpose.
  2. Enter a Description so your team knows what the server is for.
  3. Set the Timeout value. 30 seconds works for most APIs; increase to 60 seconds for APIs that return large payloads.
  4. Toggle Production mode on if this server will be used in a live workflow.
  5. Select Next.

Configure authentication​

Enter the authentication details for the application. This varies by service — see the Authentication section of the relevant application page for the specific credentials, OAuth URLs, and scopes to use.

Configure security​

  1. Set any Rate limits appropriate for your use case and the API's own limits.
  2. Enable Logging if you want AI Gateway to record requests and responses for auditing.
  3. Select Next.

Deploy​

Review the summary, then select Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.

Connect to an AI client​

Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:

Tips​

  • You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
  • If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.
  • You can edit a server's name, description, timeout, and security settings after deployment without redeploying.

Authentication​

TrueClicks uses HTTP Basic authentication with Data Connector credentials. To generate credentials, log in to TrueClicks at https://app.trueclicks.com and navigate to the Reporting page. Scroll to the Data Connector section, enter a key of your choice, and select Create New Key. Use the generated Username as the Basic Auth username and the Token as the Basic Auth password. Each key pair grants read access to all accounts visible to the authenticated user.

Available tools​

This MCP server provides access to account audit data, check-level results, user management, task tracking, and target monitoring across your Google Ads and Microsoft Ads accounts.

ToolDescription
Get current account dataRetrieve the latest audit scores, monitoring issues, and auditing results for all accounts
Get historical account dataAccess weekly audit score snapshots for up to 1 year of historical trend analysis
Get check-level resultsView the calculated score and status for every audit and monitoring check across accounts
Get check output tableRetrieve detailed output table data for a specific check within a given account
Get usersList active users and pending invitations in the TrueClicks organization
Get tasksAccess task management data including titles, assignments, statuses, and due dates
Get active targetsView currently running target monitoring periods with metrics, thresholds, and performance
Get all targetsAccess complete target monitoring history including current, past, and future periods

Tips​

Start with a quick account health check by pulling current account data to see overall scores, audit scores, and monitoring scores across all your Google Ads and Microsoft Ads accounts at a glance.

Investigate failing checks automatically — when account scores drop, have the agent retrieve check-level results to identify which checks are failing, then drill into the output table for the specific check to see affected campaigns, ad groups, and keywords.

Compare audit scores week over week using historical account data to spot regressions early — weekly snapshots go back up to a year, making it easy to correlate score changes with campaign updates.

Surface overdue tasks and workload summaries by pulling task data grouped by assignee and status — agents can flag high-priority items past their due date or summarize open work across the team.

Monitor campaign targets proactively — have the agent check active target monitoring periods and alert you when metrics like CPA or ROAS are trending off track before the period ends.