Wix Marketing MCP server
Wix Marketing provides email campaigns, promotional automation, and marketing analytics. With this MCP server, AI agents can set up marketing workflows, create discount codes, send email campaigns, manage GDPR-compliant consent, and configure analytics tracking. Use this if you need to automate marketing campaigns, manage promotional offers, or set up trigger-based customer communications.
Setting up an MCP server
This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the individual application pages.
Before you begin
You'll need:
- Access to AI Gateway with permission to create MCP servers
- API credentials for the application you're connecting (see the relevant application page for what to collect)
Create an MCP server
Find the API in the catalog
- Sign in to AI Gateway and select MCP Servers from the left navigation.
- Select New MCP Server.
- Search for the application you want to connect, then select it from the catalog.
Configure the server
- Enter a Name for your server — something descriptive that identifies both the application and its purpose.
- Enter a Description so your team knows what the server is for.
- Set the Timeout value. 30 seconds works for most APIs; increase to 60 seconds for APIs that return large payloads.
- Toggle Production mode on if this server will be used in a live workflow.
- Select Next.
Configure authentication
Enter the authentication details for the application. This varies by service — see the Authentication section of the relevant application page for the specific credentials, OAuth URLs, and scopes to use.
Configure security
- Set any Rate limits appropriate for your use case and the API's own limits.
- Enable Logging if you want AI Gateway to record requests and responses for auditing.
- Select Next.
Deploy
Review the summary, then select Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.
Connect to an AI client
Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:
Tips
- You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
- If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.
- You can edit a server's name, description, timeout, and security settings after deployment without redeploying.
Authentication
OAuth 2.0 is used for authentication with the Wix Marketing API. Create a Wix app in the Wix Developer Dashboard and configure the OAuth settings with the following endpoints:
| Value | Setting |
|---|---|
| Redirect URI | https://auth.aigateway.cequence.ai/v1/outbound/oauth/callback |
| Auth endpoint | https://www.wix.com/installer/install |
| Token endpoint | https://www.wixapis.com/oauth2/token |
Available tools
The available tools enable AI agents to execute complete marketing campaigns: automation workflows, promotional campaigns, email management, consent tracking, and analytics configuration.
| Tool | Description |
|---|---|
| Create automation | Set up a trigger-based workflow for customer actions (form submissions, purchases, signups) |
| List automations | Query all automations and their status |
| Get automation | Retrieve details for a specific automation workflow |
| Update automation | Change automation status, triggers, or actions |
| Validate automation | Test automation configuration before deployment |
| Create coupon | Generate a discount code with percentage off, fixed amount, or free shipping |
| List coupons | View all active and inactive coupons |
| Get coupon details | Retrieve usage stats and configuration for a specific coupon |
| Update coupon | Modify expiration date, usage limits, or discount amount |
| Delete coupon | Remove a coupon code from the system |
| List email campaigns | View all email campaigns (drafts, sent, scheduled) |
| Get campaign details | Retrieve content, recipient list, and performance stats |
| Delete campaign | Remove a draft email campaign |
| Reuse campaign | Duplicate a campaign template for new sends |
| Publish campaign | Make a campaign live and start sending |
| Send test email | Send a preview of the campaign to a test address |
| Get campaign statistics | Retrieve open rates, click rates, bounces, and delivery metrics |
| Create consent | Record marketing consent for a customer (GDPR-compliant) |
| List consent records | Query all consent entries with status filtering |
| Get consent details | Retrieve consent status and confirmation date for a contact |
| Update consent | Modify consent status to confirmed or revoked |
| Remove consent | Delete a consent record |
| List marketing tags | View all configured tracking tags (GA, Facebook Pixel, GTM, etc.) |
| Add or update tag | Configure a marketing tag or update its properties |
| Send notification | Push a notification to site owner or contributors |
Tips
Always verify that contacts have opted in (confirmed consent) before sending marketing emails to comply with GDPR and anti-spam regulations.
Test email campaigns on small segments first and review open rates and click metrics before rolling out to your full audience.
Set coupon expiration dates and usage limits to create urgency and control promotional costs.
Use automation triggers to send timely messages based on customer behavior — for example, abandoned cart reminders or post-purchase follow-ups.
Configure Google Analytics, Facebook Pixel, and other tracking tags early so you can measure campaign performance and customer journey data accurately.
Cequence AI Gateway