Wix Marketing MCP server

Wix Marketing provides email campaigns, promotional automation, and marketing analytics. With this MCP server, AI agents can set up marketing workflows, create discount codes, send email campaigns, manage GDPR-compliant consent, and configure analytics tracking. Use this if you need to automate marketing campaigns, manage promotional offers, or set up trigger-based customer communications.

Setting up an MCP server

This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the individual application pages.

Before you begin

You'll need:

• Access to AI Gateway with permission to create MCP servers
• API credentials for the application you're connecting (see the relevant application page for what to collect)

Create an MCP server

Find the API in the catalog

1. Sign in to AI Gateway and select MCP Servers from the left navigation.
2. Select New MCP Server.
3. Search for the application you want to connect, then select it from the catalog.

Configure the server

1. Enter a Name for your server — something descriptive that identifies both the application and its purpose (for example, "Zendesk Support — Prod").
2. Enter a Description so your team knows what the server is for.
3. Set the Timeout value. 30 seconds works for most APIs; increase to 60 seconds for APIs that return large payloads.
4. Toggle Production mode on if this server will be used in a live workflow.
5. Select Next.

Configure authentication

Enter the authentication details for the application. This varies by service — see the Authentication section of the relevant application page for the specific credentials, OAuth URLs, and scopes to use.

Configure security

1. Set any Rate limits appropriate for your use case and the API's own limits.
2. Enable Logging if you want AI Gateway to record requests and responses for auditing.
3. Select Next.

Deploy

Review the summary, then select Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.

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Connect to an AI client

Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:

• Claude Desktop
• Claude Code
• Cursor
• VS Code
• Windsurf

Tips

• You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
• If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.
• You can edit a server's name, description, timeout, and security settings after deployment without redeploying.

Authentication

OAuth 2.0 is used for authentication with the Wix Marketing API. Create a Wix app in the Wix Developer Dashboard and configure the OAuth settings with the following endpoints:

• Authorization URL: https://www.wix.com/installer/install
• Token URL: https://www.wixapis.com/oauth2/token
• Redirect URI: https://auth.aigateway.cequence.ai/v1/outbound/oauth/callback

The following required headers must be included in API requests:

• Authorization: Bearer {access_token}
• wix-site-id: {site_id}

Available tools

The available tools enable AI agents to execute complete marketing campaigns: automation workflows, promotional campaigns, email management, consent tracking, and analytics configuration.

Tool	Description
Create automation	Set up a trigger-based workflow for customer actions (form submissions, purchases, signups)
List automations	Query all automations and their status
Get automation	Retrieve details for a specific automation workflow
Update automation	Change automation status, triggers, or actions
Validate automation	Test automation configuration before deployment
Create coupon	Generate a discount code with percentage off, fixed amount, or free shipping
List coupons	View all active and inactive coupons
Get coupon details	Retrieve usage stats and configuration for a specific coupon
Update coupon	Modify expiration date, usage limits, or discount amount
Delete coupon	Remove a coupon code from the system
List email campaigns	View all email campaigns (drafts, sent, scheduled)
Get campaign details	Retrieve content, recipient list, and performance stats
Delete campaign	Remove a draft email campaign
Reuse campaign	Duplicate a campaign template for new sends
Publish campaign	Make a campaign live and start sending
Send test email	Send a preview of the campaign to a test address
Get campaign statistics	Retrieve open rates, click rates, bounces, and delivery metrics
Create consent	Record marketing consent for a customer (GDPR-compliant)
List consent records	Query all consent entries with status filtering
Get consent details	Retrieve consent status and confirmation date for a contact
Update consent	Modify consent status to confirmed or revoked
Remove consent	Delete a consent record
List marketing tags	View all configured tracking tags (GA, Facebook Pixel, GTM, etc.)
Add or update tag	Configure a marketing tag or update its properties
Send notification	Push a notification to site owner or contributors

Tips

Always verify that contacts have opted in (confirmed consent) before sending marketing emails to comply with GDPR and anti-spam regulations.

Test email campaigns on small segments first and review open rates and click metrics before rolling out to your full audience.

Set coupon expiration dates and usage limits to create urgency and control promotional costs.

Use automation triggers to send timely messages based on customer behavior — for example, abandoned cart reminders or post-purchase follow-ups.

Configure Google Analytics, Facebook Pixel, and other tracking tags early so you can measure campaign performance and customer journey data accurately.