Adobe Marketo Engage MCP server

An AI agent connected to Adobe Marketo Engage can manage the complete lead lifecycle—capturing and scoring leads, nurturing prospects through automated email campaigns, triggering sales alerts, and measuring marketing attribution. Marketing automation specialists, campaign managers, and marketing operations teams use this integration to streamline lead management and reduce manual campaign execution.

Setting up an MCP server

This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the Authentication section on this page.

Before you begin

You'll need:

• Access to AI Gateway with permission to create MCP servers.
• API credentials for the application you're connecting (see the Authentication section on this page for what to collect).

Create an MCP server

Find the app in the catalog

1. Sign in to AI Gateway and select App Catalog from the left navigation.
2. Search for the application you want to connect, then select it from the catalog.
3. Select Create MCP Server to start the wizard.

App Configuration

Confirm the Base URL for the API, then, under Tools, select the endpoints you want to expose. Select Next.

MCP Server Setup

1. Enter a Name for your server — something descriptive that identifies both the application and its purpose.
2. Enter a Description so your team knows what the server is for.
3. Set the log level: choose Production Mode for terser logs, or Non-Production Mode for more verbose logs that can help with debugging.
4. Select Next.

Authentication

Enter the authentication details for the application. This varies by service — see the Authentication section on this page for the specific credentials, OAuth URLs, and scopes to use.

Review

Look over the summary of your MCP server configuration, then select Create & Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.

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Connect to an AI client

Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:

• Claude Desktop
• Claude Code
• Cursor
• VS Code
• Windsurf

Tips

• You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
• If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.

Authentication

Adobe Marketo Engage uses OAuth 2.0 through the LaunchPoint API integration. Create a Custom Service in LaunchPoint Admin and assign an API-only user with permissions matching your integration scope. In Marketo Admin, go to Admin > Integration > LaunchPoint and click New Service to create your API credentials.

Value	Setting
Token endpoint	https://xxx-xxx-xxx.mktorest.com/identity/oauth/token
Grant type	client_credentials

Available tools

The MCP server provides lead management, email campaign operations, campaign automation, program management, and analytics for complete marketing automation.

Lead operations

Tool	Description
createLead	Create new lead with email, name, company, and custom fields
updateLead	Modify lead attributes, status, and score
getLead	Retrieve lead record with full attribute set
searchLead	Find leads by email domain, custom field, or criteria
mergeLead	Combine duplicate lead records into single
importLeads	Bulk import contacts from file or list

Email campaigns

Tool	Description
createEmail	Create email from template with subject and body
updateEmail	Modify email content and dynamic elements
sendEmailCampaign	Send email to list or segment with scheduling
sendTestEmail	Send preview to internal recipients
getEmailPerformance	Retrieve open rates, clicks, bounces, unsubscribes
cloneEmail	Duplicate email for new campaign

Campaigns & programs

Tool	Description
createSmartCampaign	Create trigger-based or batch campaign with flow
updateCampaignFlow	Modify wait steps, actions, and decision paths
activateCampaign	Start campaign for real-time trigger or batch execution
pauseCampaign	Temporarily halt running campaign
createProgram	Set up engagement, event, or drip program
getProgramMembers	Retrieve contacts in program with status

Lead scoring & nurturing

Tool	Description
updateLeadScore	Increase or decrease lead score by points
createScoringRule	Add behavioral or demographic scoring criteria
createNurtureStream	Build engagement program with content sequence
pauseNurture	Pause contact in nurture stream temporarily
createSmartList	Build audience list with complex criteria
activateSmartList	Publish list for campaign targeting

Analytics & insights

Tool	Description
getLeadVelocity	Track how fast leads progress through stages
getCampaignROI	Calculate revenue attribution by campaign
getEmailAnalytics	Retrieve email performance metrics
getSourceAnalytics	Track lead sources and conversion rates
exportLeadActivity	Download activity logs for analysis

Tips

Score leads based on both behavior (email opens, link clicks, form submissions) and demographics (company size, industry, job title) for holistic qualification.

Use smart campaigns for common workflows (welcome series, event registration follow-up) to reduce manual send operations and improve consistency.

Set up lead lifecycle stages (MQL, SQL, Customer, etc.) and transition leads between stages using smart campaigns to align marketing and sales.

Monitor email performance metrics (open rate, click rate, unsubscribe) and pause underperforming sends to maintain list hygiene and engagement.

Batch lead imports and bulk updates when possible — use API for one-off operations but orchestrate large data changes through import processes.