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LinkedIn events management MCP server

LinkedIn Events Management enables organizations to create, promote, and manage professional events on LinkedIn. An AI agent with access to events can schedule meetings, manage registrations, promote events to professional audiences, and track engagement without manual event administration.

Setting up an MCP server

This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the individual application pages.

Before you begin​

You'll need:

  • Access to AI Gateway with permission to create MCP servers
  • API credentials for the application you're connecting (see the relevant application page for what to collect)

Create an MCP server​

Find the API in the catalog​

  1. Sign in to AI Gateway and select MCP Servers from the left navigation.
  2. Select New MCP Server.
  3. Search for the application you want to connect, then select it from the catalog.

Configure the server​

  1. Enter a Name for your server — something descriptive that identifies both the application and its purpose (for example, "Zendesk Support — Prod").
  2. Enter a Description so your team knows what the server is for.
  3. Set the Timeout value. 30 seconds works for most APIs; increase to 60 seconds for APIs that return large payloads.
  4. Toggle Production mode on if this server will be used in a live workflow.
  5. Select Next.

Configure authentication​

Enter the authentication details for the application. This varies by service — see the Authentication section of the relevant application page for the specific credentials, OAuth URLs, and scopes to use.

Configure security​

  1. Set any Rate limits appropriate for your use case and the API's own limits.
  2. Enable Logging if you want AI Gateway to record requests and responses for auditing.
  3. Select Next.

Deploy​

Review the summary, then select Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.

Connect to an AI client​

Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:

Tips​

  • You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
  • If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.
  • You can edit a server's name, description, timeout, and security settings after deployment without redeploying.

Authentication​

LinkedIn Events Management uses Bearer token authentication. Request access to the Events Management API from the LinkedIn Developer Portal and generate OAuth 2.0 credentials. The authorization endpoint is https://www.linkedin.com/oauth/v2/authorization and the token endpoint is https://www.linkedin.com/oauth/v2/accessToken. Required scopes include r_events_management (read events data), w_events_management (create and manage events), r_organization_social (access company events), and w_organization_social (manage company events). Include headers LinkedIn-Version: 202511 and X-Restli-Protocol-Version: 2.0.0 in all API requests.

Available tools​

This MCP server provides tools for creating and managing events, handling registrations, promoting events to professional audiences, and analyzing engagement metrics.

ToolDescription
Create eventCreate a new professional event with title, date, location, and description
Update eventModify event details including schedule, agenda, and speaker information
Publish eventMake an event visible to your network and searchable on LinkedIn
Get event detailsRetrieve complete information about a specific event
Delete eventRemove an event from LinkedIn
List eventsRetrieve all events in your account or company page
Share eventPost event to your company page or personal network
Invite attendeesSend invitations to specific LinkedIn users
Get registrationsRetrieve list of people registered for an event
Update registrationModify attendee status or registration details
Export attendeesDownload attendee list for follow-up campaigns
Set registration requirementsConfigure fields required for event registration
Get event analyticsView registration and attendance metrics
Track engagementMonitor event page views and registration conversion
Send updateNotify registered attendees of event changes or updates

Tips​

Use professional event descriptions that clearly state the value for attendees — LinkedIn events with specific agendas and speaker bios generate higher registration rates than generic descriptions.

Set a reasonable registration deadline to create urgency and drive earlier registrations — set the deadline at least one day before the event to allow final reminders.

Schedule promotions in advance, at least 2–3 weeks before the date — schedule multiple promotional posts to reach professionals across time zones.

Require only relevant registration fields that help you deliver value — excessive field requirements reduce registration completion rates.

Follow up after the event using attendee lists for post-event campaigns — send thank-you messages, recording links, and surveys within 24 hours while engagement is high.