LinkedIn events management MCP server
LinkedIn Events Management enables organizations to create, promote, and manage professional events on LinkedIn. An AI agent with access to events can schedule meetings, manage registrations, promote events to professional audiences, and track engagement without manual event administration.
Setting up an MCP server
This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the Authentication section on this page.
Before you begin
You'll need:
- Access to AI Gateway with permission to create MCP servers.
- API credentials for the application you're connecting (see the Authentication section on this page for what to collect).
Create an MCP server
Find the app in the catalog
- Sign in to AI Gateway and select App Catalog from the left navigation.
- Search for the application you want to connect, then select it from the catalog.
- Select Create MCP Server to start the wizard.
App Configuration
Confirm the Base URL for the API, then, under Tools, select the endpoints you want to expose. Select Next.
MCP Server Setup
- Enter a Name for your server — something descriptive that identifies both the application and its purpose.
- Enter a Description so your team knows what the server is for.
- Set the log level: choose Production Mode for terser logs, or Non-Production Mode for more verbose logs that can help with debugging.
- Select Next.
Authentication
Enter the authentication details for the application. This varies by service — see the Authentication section on this page for the specific credentials, OAuth URLs, and scopes to use.
Review
Look over the summary of your MCP server configuration, then select Create & Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.
Connect to an AI client
Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:
Tips
- You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
- If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.
Authentication
LinkedIn Events Management uses Bearer token authentication through OAuth 2.0. Request access to the Events Management API from the LinkedIn Developer Portal. Include LinkedIn-Version: 202511 and X-Restli-Protocol-Version: 2.0.0 headers in all API requests. In the LinkedIn Developer Portal, go to developer.linkedin.com, create an app, and request access to the Events Management API to obtain your credentials.
| Value | Setting |
|---|---|
| Auth endpoint | https://www.linkedin.com/oauth/v2/authorization |
| Token endpoint | https://www.linkedin.com/oauth/v2/accessToken |
| Scopes | r_events_management, w_events_management, r_organization_social, w_organization_social |
Available tools
This MCP server provides tools for creating and managing events, handling registrations, promoting events to professional audiences, and analyzing engagement metrics.
| Tool | Description |
|---|---|
| Create event | Create a new professional event with title, date, location, and description |
| Update event | Modify event details including schedule, agenda, and speaker information |
| Publish event | Make an event visible to your network and searchable on LinkedIn |
| Get event details | Retrieve complete information about a specific event |
| Delete event | Remove an event from LinkedIn |
| List events | Retrieve all events in your account or company page |
| Share event | Post event to your company page or personal network |
| Invite attendees | Send invitations to specific LinkedIn users |
| Get registrations | Retrieve list of people registered for an event |
| Update registration | Modify attendee status or registration details |
| Export attendees | Download attendee list for follow-up campaigns |
| Set registration requirements | Configure fields required for event registration |
| Get event analytics | View registration and attendance metrics |
| Track engagement | Monitor event page views and registration conversion |
| Send update | Notify registered attendees of event changes or updates |
Tips
Use professional event descriptions that clearly state the value for attendees — LinkedIn events with specific agendas and speaker bios generate higher registration rates than generic descriptions.
Set a reasonable registration deadline to create urgency and drive earlier registrations — set the deadline at least one day before the event to allow final reminders.
Schedule promotions in advance, at least 2–3 weeks before the date — schedule multiple promotional posts to reach professionals across time zones.
Require only relevant registration fields that help you deliver value — excessive field requirements reduce registration completion rates.
Follow up after the event using attendee lists for post-event campaigns — send thank-you messages, recording links, and surveys within 24 hours while engagement is high.
Cequence AI Gateway