Wix Content MCP server

Wix Content is a content management system for managing blog posts, data collections, and dynamic content. With this MCP server, AI agents can create and publish blog posts, organize content with categories, manage custom data collections, perform bulk content import, and search your content library. Use this if you maintain a blog, run a directory or catalog, or need to manage structured data collections on your Wix site.

Setting up an MCP server

This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the individual application pages.

Before you begin

You'll need:

• Access to AI Gateway with permission to create MCP servers
• API credentials for the application you're connecting (see the relevant application page for what to collect)

Create an MCP server

Find the API in the catalog

1. Sign in to AI Gateway and select MCP Servers from the left navigation.
2. Select New MCP Server.
3. Search for the application you want to connect, then select it from the catalog.

Configure the server

1. Enter a Name for your server — something descriptive that identifies both the application and its purpose (for example, "Zendesk Support — Prod").
2. Enter a Description so your team knows what the server is for.
3. Set the Timeout value. 30 seconds works for most APIs; increase to 60 seconds for APIs that return large payloads.
4. Toggle Production mode on if this server will be used in a live workflow.
5. Select Next.

Configure authentication

Enter the authentication details for the application. This varies by service — see the Authentication section of the relevant application page for the specific credentials, OAuth URLs, and scopes to use.

Configure security

1. Set any Rate limits appropriate for your use case and the API's own limits.
2. Enable Logging if you want AI Gateway to record requests and responses for auditing.
3. Select Next.

Deploy

Review the summary, then select Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.

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Connect to an AI client

Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:

• Claude Desktop
• Claude Code
• Cursor
• VS Code
• Windsurf

Tips

• You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
• If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.
• You can edit a server's name, description, timeout, and security settings after deployment without redeploying.

Authentication

OAuth 2.0 is used for authentication with the Wix Content API. Create a Wix app in the Wix Developer Dashboard and configure the OAuth settings with the following endpoints:

• Authorization URL: https://www.wix.com/installer/install
• Token URL: https://www.wixapis.com/oauth2/token
• Redirect URI: https://auth.aigateway.cequence.ai/v1/outbound/oauth/callback

The following required headers must be included in API requests:

• Authorization: Bearer {access_token}
• wix-site-id: {site_id}

Available tools

The available tools enable AI agents to manage your entire content library: data collection schema discovery, data item operations, blog publishing, and advanced search.

Tool	Description
List collections	View all CMS data collections and their schema
Get collection schema	Retrieve field definitions and data types for a collection
Insert data item	Add a new record to a collection with field values
Query data items	Retrieve items from a collection with filtering and pagination
Search data items	Find items using full-text search across all fields
Get data item	Retrieve a specific item by ID
Update data item	Modify fields in an existing collection item
Delete data item	Remove an item from a collection
Bulk insert items	Add up to 1000 items in a single operation (for imports)
Get distinct values	Retrieve all unique values for a specific field in a collection
Create blog draft	Write a blog post and save it as a draft (not yet published)
List blog posts	Query published blog posts with filtering and pagination
Search blog posts	Find posts by title, content, or hashtag
Get blog post	Retrieve full details for a specific post
Update blog post	Modify draft post content, title, or metadata
Publish post	Make a draft post live on the blog
Delete blog post	Permanently remove a blog post
List categories	View all blog categories
Create category	Add a new category for organizing blog posts

Tips

Verify the collection schema before bulk-inserting content so you understand required fields and data types—this prevents import errors.

Save blog posts as drafts first, review them, then publish to avoid publishing incomplete or incorrect content.

Use full-text search across your data collections to find items quickly without needing to know exact field values or IDs.

Organize blog posts by categories from the start to make navigation easier for readers and improve site structure.

Use pagination and sorting options for collections with many items to keep queries efficient and avoid loading entire datasets unnecessarily.