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Wix Stores MCP server

Wix Stores is a comprehensive eCommerce platform for managing online sales. With this MCP server, AI agents can manage your product catalog, process orders, track inventory across locations, organize products by brand and collection, and automate fulfillment workflows. Use this if you run an online store and need to automate product management, order processing, or inventory control.

Setting up an MCP server

This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the individual application pages.

Before you begin

You'll need:

  • Access to AI Gateway with permission to create MCP servers
  • API credentials for the application you're connecting (see the relevant application page for what to collect)

Create an MCP server

Find the API in the catalog

  1. Sign in to AI Gateway and select MCP Servers from the left navigation.
  2. Select New MCP Server.
  3. Search for the application you want to connect, then select it from the catalog.

Configure the server

  1. Enter a Name for your server — something descriptive that identifies both the application and its purpose (for example, "Zendesk Support — Prod").
  2. Enter a Description so your team knows what the server is for.
  3. Set the Timeout value. 30 seconds works for most APIs; increase to 60 seconds for APIs that return large payloads.
  4. Toggle Production mode on if this server will be used in a live workflow.
  5. Select Next.

Configure authentication

Enter the authentication details for the application. This varies by service — see the Authentication section of the relevant application page for the specific credentials, OAuth URLs, and scopes to use.

Configure security

  1. Set any Rate limits appropriate for your use case and the API's own limits.
  2. Enable Logging if you want AI Gateway to record requests and responses for auditing.
  3. Select Next.

Deploy

Review the summary, then select Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.


Connect to an AI client

Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:

Tips

  • You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
  • If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.
  • You can edit a server's name, description, timeout, and security settings after deployment without redeploying.

Authentication

OAuth 2.0 is used for authentication with the Wix Stores API. Create a Wix app in the Wix Developer Dashboard and configure the OAuth settings with the following endpoints:

  • Authorization URL: https://www.wix.com/installer/install
  • Token URL: https://www.wixapis.com/oauth2/token
  • Redirect URI: https://auth.aigateway.cequence.ai/v1/outbound/oauth/callback

The following required headers must be included in API requests:

  • Authorization: Bearer {access_token}
  • wix-site-id: {site_id}

Available tools

The available tools enable AI agents to manage your entire eCommerce operation: product catalog maintenance, order fulfillment, inventory tracking, and catalog organization.

ToolDescription
Create productAdd a new product with pricing, description, variants, and media
List productsQuery all products with filtering and pagination
Search productsFind products by name, collection, or custom criteria
Get product detailsRetrieve full information for a specific product including variants
Update productModify product details, pricing, or status
Delete productRemove a product from your catalog
Create orderRegister a new customer order with line items
Search ordersFind orders by status, date range, or customer email
List ordersQuery all orders with filtering options
Get order detailsRetrieve full order information including items, shipping, and billing
Update orderModify customer email, order status, or other details
Create inventory itemSet up inventory tracking for a product variant at a location
List inventoryQuery inventory across all locations and variants
Search inventoryFind inventory by product name or variant
Get inventory detailsCheck stock levels for a specific variant and location
Update inventoryModify quantity, enable preorder, or adjust stock levels
Delete inventoryRemove inventory tracking for a product variant
Create brandAdd a new brand to organize your product catalog
List brandsView all brands in your store
Search brandsFind brands by name or keyword
Get brand detailsRetrieve brand information and product count
Update brandModify brand name or properties
Delete brandRemove a brand from your catalog

Tips

Always check inventory levels before confirming orders to prevent overselling, especially for items near stock-out levels.

Use product variants for different sizes, colors, or options rather than creating separate products — this keeps your catalog organized and makes inventory management simpler.

Set up brands and collections early to help customers navigate your store and to enable filtering and discovery features.

Batch-update related variants at once when updating product prices for sales or promotions to maintain consistency across sizes and colors.

Review inventory locations and track stock per location if you operate multiple warehouses or retail locations to ensure accurate fulfillment routing.