Wix CRM MCP server

Wix CRM provides comprehensive customer relationship management capabilities. With this MCP server, AI agents can manage contacts, member accounts, organize customers with labels, track activities, and keep your customer database clean and organized. Use this if you need to automate lead management, centralize customer information, or manage member registrations.

Setting up an MCP server

This article covers the standard steps for creating an MCP server in AI Gateway and connecting it to an AI client. The steps are the same for every integration — application-specific details (API credentials, OAuth endpoints, and scopes) are covered in the Authentication section on this page.

Before you begin

You'll need:

• Access to AI Gateway with permission to create MCP servers.
• API credentials for the application you're connecting (see the Authentication section on this page for what to collect).

Create an MCP server

Find the app in the catalog

1. Sign in to AI Gateway and select App Catalog from the left navigation.
2. Search for the application you want to connect, then select it from the catalog.
3. Select Create MCP Server to start the wizard.

App Configuration

Confirm the Base URL for the API, then, under Tools, select the endpoints you want to expose. Select Next.

MCP Server Setup

1. Enter a Name for your server — something descriptive that identifies both the application and its purpose.
2. Enter a Description so your team knows what the server is for.
3. Set the log level: choose Production Mode for terser logs, or Non-Production Mode for more verbose logs that can help with debugging.
4. Select Next.

Authentication

Enter the authentication details for the application. This varies by service — see the Authentication section on this page for the specific credentials, OAuth URLs, and scopes to use.

Review

Look over the summary of your MCP server configuration, then select Create & Deploy. AI Gateway provisions the server and provides a server URL you'll use when configuring your AI client.

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Connect to an AI client

Once your server is deployed, you'll need to add it to the AI client your team uses. Select your client for setup instructions:

• Claude Desktop
• Claude Code
• Cursor
• VS Code
• Windsurf

Tips

• You can create multiple MCP servers for the same application — for example, a read-only server for reporting agents and a read-write server for automation workflows.
• If you're unsure which OAuth scopes to request, start with the minimum read-only set and add write scopes only when needed. Most application pages include scope recommendations.

Authentication

OAuth 2.0 is used for authentication with the Wix CRM API. Create a Wix app in the Wix Developer Dashboard and configure the OAuth settings with the following endpoints:

Value	Setting
Redirect URI	https://auth.aigateway.cequence.ai/v1/outbound/oauth/callback
Auth endpoint	https://www.wix.com/installer/install
Token endpoint	https://www.wixapis.com/oauth2/token

Available tools

The available tools enable AI agents to manage all aspects of customer relationships: contact creation and updates, member account management, labeling and segmentation, and activity tracking.

Tool	Description
Create contact	Add a new contact with email, phone, company, and custom field data
List contacts	Query all contacts with pagination and sorting
Search contacts	Find contacts by name, email, company, or other fields
Get contact details	Retrieve full information for a specific contact
Update contact	Modify existing contact information and custom fields
Delete contact	Remove a contact from your database
Merge contacts	Combine duplicate contact records into a single entry
Create member	Register a new site member with login credentials
List members	View all members with their approval and activation status
Get member	Retrieve profile details for a specific member
Update member	Change member information or account status
Delete member	Remove a member registration
List labels	View all available contact labels in your database
Create label	Add a new label for organizing contacts
Add label to contact	Assign one or more labels to a contact
Remove label from contact	Unassign a label from a contact
Create activity	Log a note, phone call, or interaction for a contact
List activities	View all activity history for a contact

Tips

Check for duplicate email addresses before importing or bulk-updating contacts to avoid creating duplicate records.

Use labels strategically to segment your audience — for example, VIP customers, leads, or contacts acquired from specific campaigns.

Always include an email address when creating or updating contacts, as it is the primary identifier for communications and merge operations.

Log activities regularly (notes, calls, meetings) to maintain a complete interaction timeline that helps with follow-up and customer service.

Verify that you are keeping the record with the most complete information before confirming the merge when merging duplicate contacts.